Why you should send an email marketing campaign to your bike rental customers
and how Bike Rental Manager will make it easier for you
Email is also the most effective marketing channel to drive ROI (Return On Investment) for your shop. In fact, email marketing yields an average 3,800% return on investment for businesses and for every $1 spent on email marketing.
The reality of website traffic, even highly targeted traffic, is most new visitors to your store will never return—unless, that is, you do something to keep them coming back.
Start building your email list as soon as possible
A key thing to know before you begin building your email list is that you need permission to follow up with prospects and customers over time. To do that, subscribers need to “opt-in” to hear from you, and there are a number of ways you can encourage them to do so.
- When they pick the bike up
Ask if they are happy to receive emails from you, add their email address in their customer record and click the “Marketing Opt-in” button whilst they are at the counter or add the opt in button in your registration process if they register online.
- When they book a bike online
Add an opt in button in the registration process when your customers book a bike or register online and BRM can automatically add the email address to your mailing list.
To build a list of prospective customers who have not yet booked a bike you can place opt-in forms on your website. To grow your list, you need to ask people directly to sign up.
- Try placing your signup forms on your website, so you can add website visitors to your email list even if they don’t book a bike this time:
- On Your About Us page.
- Your blog page.
- A pop-up form. Set pop-ups to trigger when a visitor is slipping away, so you don’t interrupt their experience. For example an exit-intent pop-ups only show when a visitor moves their mouse off your website, giving you a second chance to collect their email. Sumo app is one example you could use.
- Or you can use “Lead Magnets” to collect email addresses. For example you could offer exclusive deals and discounts. But do be careful with discounts: they can hurt your margins by coaching customers to always wait for deals. Good time to offer discounts would be when you have a slow season to keep business going.
How to make people on your list to actually open your email?
The key to a catchy subject line is one that quickly and descriptively summarizes the nature of your email in as few words as possible. Use language to grab your audience’s attention immediately and give them a reason to open your email. Ask yourself, “Would this subject line make ME want to open this email?”. If you’re not excited to open your own email, they likely won’t be either.
For example: “The Top 5 Most Beautiful Rides in X”, “The Best cycling routes in X”, “We now take bike bookings for Event Y”, “Book your bike now for Event Z”, “Rent the latest model xyz, now in stock”, “Book your bike for summer, get 10% off”, “Last bike service slots available in July, book now!” etc.
Here are some tips on how to write great subject lines.
European General Data Protection Regulations
In short, this means you need to ask permission to add anybody on your list and to send them communication.
Use email service provider to make it easy for you
Here are some instructions to get you started:
Send your new customer details automatically to your Mailchimp list: https://support.bikerentalmanager.com/support/solutions/articles/42000025867-send-new-customers-to-mailchimp
Add old customers to your Mailchimp list: https://support.bikerentalmanager.com/support/solutions/articles/42000022475-exporting-your-data-customers-
Opt in button in BRM:
Mailchimp has a great Guide on how to create Email campaigns. Once you have created a template you can easily copy the template and use it for your next campaign.
Mailchimp will make it easy for you to measure the success of your email campaigns, you can read more about it here.
If you would like more information what write in your emails, here are some great guides for you:
Neil Patel: A beginner’s Guide to Successful Email Marketing
If you would like to learn more how Bike Rental Manager can make your rentals hassle free and save 50% time spent on admin, book your free 1-to-1 demo now!