The only all-in-one bicycle rental booking software.

 The first Bike Rental Manager (BRM) shop was our own bike shop.

Being client and developer at the same time offers a unique perspective.

“Ever since,

it has been our aim

to make bike rental easier

for everyone, anywhere”

Where have we come from?

In 2004, in search of a more active lifestyle, Doug decided to leave his corporate IT career in London and moved to South of France.  He starting running biking holidays and opened a bike rental shop.

Bike Rental Manager was born, in 2010. “I had my first client within four months of writing the first line of code. (He is still with us). Since that day my clients have helped to shape the software. It has been a long journey ever since but with the help of BRM I managed to grow the business to 55 bikes. In 2015 I sold the bike hire shop to concentrate on making BRM the best bike rental platform in the world, and to help all other bike rentals to make their business more profitable and hassle free.”

Where are we going?

As a company we have grown from Doug being a one man band to six staff and together with our re-sellers, we cover three continents. We have customers in over 20 countries, over $15 million in rental transactions and growing.

We are constantly improving BRM and in 2017 alone we made over 90 software releases and introduced countless new features. We believe in finding the best new technical solution to make your rentals easier every day and look forward to introducing some cool new technology in the near future.

We focus on making bike rentals easier for you.

BRM will do the admin, so that you can focus on what you do best: making the customer experience as smooth as possible and making sure your customers will get most out of their rental bike.

We pride ourselves on our excellent customer support.

Who are we ?
Doug - Bike Rental Manager CEO

Doug Stoddart

Founder & CEO

Doug started his career with Andersen Consulting (now Accenture) in the early nineties, where he learnt system building fundamentals. He went on to work in the highly demanding Investment Banking sector for a major US bank building pioneering electronic trading systems.
In 2006 he followed his dream to open a bike shop, and it was during that time that he discovered a total absence of dedicated bike rental software.
Bike Rental Manager is the result of his passion to provide a world-class solution to this problem. He’s a very keen cyclist, or at least when he can find the time!
Mark CTO Bike Rental Manager

Mark Negus


Mark is a seasoned and talented IT professional. He has over 20 years experience of delivering large and complex systems spending 10 of those with Accenture within their technology practice. In that time he’s worked on projects varying from banking systems and government projects to the Big Brother voting engine.
Bike Rental Manager - Account Manager


Account Manager

Jeremy was so impressed with BRM when he implemented software at his previous job that he wanted to come and work for us! He has been in the outdoor sports retail world for over 20 years. He started working in his local ski and snowboard shop right after high school and entered the cycling retail world in 2006. He was pivotal in opening the 1st Trek concept store in Southwest Florida before moving on to Naples Cyclery as Operations Manager. When he is not cruising around town exploring the local South Florida Preserves and mountain bike parks, he can be found camping or kayaking the local waterways.
Bike Rental Manager - Account Manager


Account Manager

Steven is a self-described “bike nerd” who loves long-distance touring with his family. His background is retail bike shops, and has spent many years in the industry. When he’s not riding his bike, he’s probably woodworking or tinkering with computers.


Account Manager

Adam is a lifetime BMXer and trail rider who probably enjoys disassembling bikes and tinkering more than actually riding them. After completing a PhD in computational fluid dynamics in 2018, he came to BRM where he could combine his passions for bikes, software and solving problems. When not sitting down typing or pedalling, you’ll find him rock climbing or restoring antique furniture.


Software Developer

Theo holds a BSc and MSc Degree in Applied Mathematics and Physical Sciences from the National Technical University of Athens, Greece. He is a software engineer with more than 10 years of experience in full stack development and relational database designing and has worked on large-scale governmental projects. Being a passionate cyclist himself, he joined forces with the BRM team in 2019, as he was excited by the opportunity to actively contribute in the development of the BRM platform. Whenever he escapes coding, he enjoys riding his bike, swimming and travelling around the globe.
Lynn BRM Finance


Admin & Finance

Lynn started training as a Chartered Accountant with BDO Stoy Hayward, but before qualifying made a move into the City of London and worked for 10 years in Operations for a brokerage company. Whilst working in the City, she picked up her accountancy studies again and qualified as a certified accountant.  Now she keeps the wheels turning in BRM-land! In 2015 she completed her first olympic triathlon in Marseille.
Sari BRM Marketing


Customer Success Manager

Sari is an expert in improving business processes and strives to improve the customer experience. She has been a qualified Six Sigma Process Improvement Black Belt since 2006. She loves to explore the world on bike.
Bike Rental Manager Chairman - James Appleby

James Appleby


Plural technology leader with a series of chair, non-exec and advisory roles in technology businesses that are scaling up.

Previously spent fourteen wonderful years as CEO of Bluefin, founding and growing the business to 250 people across 3 continents and picking up many awards on the way – a number for growth but most importantly to me, many years as a Top 100 company to work for. Post-sale to Mindtree I took on a larger role with over 1000 people reporting to me.

Bike Rental Manager Investor - Duncan Grierson

Duncan Grierson

Entrepreneur & VC

Entrepreneur with VC experience in Paris, London, Silicon Valley & Chicago. Funded by $75m fromGoldman Sachs, Fidelity et al. EY Entrepreneur of Year award winner.
Advisory Board
BRM Gary Atkin Senior Manager – McAfee

Gary Atkin

Private Investor

Many years experience in leading Technical Customer Support/Service Operations teams. Experience includes operational & people management, outsourcing implementation & delivery, business partner management, budget responsibility, leadership, international and remote team management. A keen cyclist ever since the RoSPA awarded him a Cycling Proficiency certificate!
BRM Chris Walters Capability Manager – Vodafone

Chris Walters

Management Consultant

Chris has spent his professional career managing technology projects and latterly creating environments in which projects stand the best chance of succeeding. His passion for “just enough management” and 20+ years of experience are available for Bike Rental Manager to draw on to ensure that BRM do the right projects and do the projects right.  Outside of work Chris is a very keen bike rider, both in the UK and on numerous foreign adventures including his favourite cycling location, Languedoc.
BRM Jean-Michel Hurter Co-Owner / Director – France Bike Rentals

Jean-Michel Hurter

Co-Owner / Director – France Bike Rentals

Jean-Michel has helped create and grow one of France’s most successful top-end bike rental businesses. He brings a wealth of knowledge in not only Bike Rental but business in general.
BRM Will Platt-Higgins Director of Global Accounts - Facebook

Will Platt-Higgins

Director of Global Accounts – Facebook

As the Director of Global Account Partnerships for Facebook, Will leads a team of people across the world to partner with brand marketers and their agencies, enabling them to maximize the business and brand-building potential of the Facebook platform in harness with other channels and help them scale and reapply success.
Some of our customers using Bike Rental Manager...

Contact us

Your rental business has a unique set of challenges. BRM is the only dedicated bike rental software and will be able to offer you a solution to match your needs. Get in touch with us today!


Taste Provence Ltd,

c/o Kirk Rice LLP

The Courtyard

High Street





“We’re a small shop but do a big rental business. We really needed a comprehensive system that was within our price range, and BRM was the answer. We’ve been using it for a year now and it has improved our efficiency greatly, plus the Online Booking Wizard has reduced our workload tremendously.

I was going to give only 4 stars for ease of use, but I have to say that simplicity hinders flexibility; something this powerful will take a bit of time to master, yet my staff was using the system successfully within 1-2 days. And the customer support deserves 6 stars, so my review would average out to 5 stars anyway. Make that 6-1/2 because value deserves 6 stars as well. My compliments to Doug and his team, we always get quick answers to our questions, and their on-line Knowledge Base is very comprehensive as well.”

Jeff Montague, Wine Country Cyclery, USA