The only 100% dedicated bicycle rental booking software.

 The first Bike Rental Manager (BRM) shop was our own bike shop.

Being client and developer at the same time offers a unique perspective.

Ever since,

it has been our aim

to make bike rental easier

for everyone, anywhere.

Where have we come from?

In 2004, in search of a more active lifestyle, Doug decided to leave his corporate IT career in London and moved to South of France. His passion for cycling led him to start cycling business and he soon opened “Village Velo” bike hire. “I started with four bikes and customers started coming, and they kept coming back and recommending us to their friends and family. I ordered more bikes and found that dealing with administration was starting to take over large part of my days and I struggled to keep up with the level of customer service I wanted to offer. Having to instantly answer availability questions was very challenging! I was proud of my spreadsheets but lived in fear of the dreaded double-booking. I was also facing increased demand for online booking, which you certainly can’t do with a spreadsheet! I looked around for a system to help me but could not find anything suitable for bike rental.”

That was when Bike Rental Manager was born, in 2010. “I had my first client within four months of writing the first line of code. (He is still with us). Since that day my clients have helped to shape the software. It has been a long journey ever since but with the help of BRM I managed to grow the business to 55 bikes. In 2015 I sold the bike hire shop to concentrate on making BRM the best bike rental platform in the world, and to help all other bike rentals to make their business more profitable and hassle free.”

Where are we going?

As a company we have grown from Doug being a one man band to five staff and together with our re-sellers, we cover three continents. We have customers in over 20 countries, over $12 million in rental transactions and growing.

We are constantly improving BRM and in 2016 alone we made over 90 software releases and introduced countless new features. We believe in finding the best new technical solution to make your rentals easier every day and look forward to introducing some cool new technology in the near future.

Today, bike rental operations use Bike Rental Manager in every part of their business – choosing which bikes to order, online bike rentals, managing rental tickets, scheduling maintenance, financial reports and marketing, all easily accessible 24/7 from anywhere.

We focus on making bike rentals easier for you.

BRM will do the admin, so that you can focus on what you do best: making the customer experience as smooth as possible and making sure your customers will get most out of their rental bike.

We pride ourselves on our excellent customer support.

Who are we ?
Doug - Bike Rental Manager CEO


Founder & CEO

Doug started his career with Andersen Consulting (now Accenture) in the early nineties, where he learnt system building fundamentals. He went on to work in the highly demanding Investment Banking sector for a major US bank building pioneering electronic trading systems.
In 2006 he followed his dream to open a bike shop, and it was during that time that he discovered a total absence of dedicated bike rental software.
Bike Rental Manager is the result of his passion to provide a world-class solution to this problem. He’s a very keen cyclist, or at least when he can find the time!
Mark - Bike Rental Manager CTO



Mark is a seasoned and talented IT professional. He has over 20 years experience of delivering large and complex systems spending 10 of those with Accenture within their technology practice. In that time he’s worked on projects varying from banking systems and government projects to the Big Brother voting engine. A father of 3, Mark is also a keen cyclist when he can find the time.
Sari BRM Marketing


Customer Success Manager

Sari is an expert in improving business processes and strives to improve the customer experience. She has been a qualified Six Sigma Process Improvement Black Belt since 2006. She loves to explore the world on bike.
Lynn BRM Finance



Lynn started training as a Chartered Accountant with BDO Stoy Hayward, but before qualifying made a move into the City of London and worked for 10 years in Operations for a brokerage company. Whilst working in the City, she picked up her accountancy studies again and qualified as a certified accountant. In 2015 she completed her first olympic triathlon in Marseille.
Advisory Board
BRM Gary Atkin Senior Manager – McAfee

Gary Atkin

Senior Manager – McAfee

Many years experience in leading Technical Customer Support/Service Operations teams. Experience includes operational & people management, outsourcing implementation & delivery, business partner management, budget responsibility, leadership, international and remote team management. A keen cyclist ever since the RoSPA awarded him a Cycling Proficiency certificate!
BRM Chris Walters Capability Manager – Vodafone

Chris Walters

Capability Manager – Vodafone

Chris has spent his professional career managing technology projects and latterly creating environments in which projects stand the best chance of succeeding. His passion for “just enough management” and 20+ years of experience are available for Bike Rental Manager to draw on to ensure that BRM do the right projects and do the projects right.  Outside of work Chris is a very keen bike rider, both in the UK and on numerous foreign adventures including his favourite cycling location, Languedoc.
BRM Jean-Michel Hurter Co-Owner / Director – France Bike Rentals

Jean-Michel Hurter

Co-Owner / Director – France Bike Rentals

Jean-Michel has helped create and grow one of France’s most successful top-end bike rental businesses. He brings a wealth of knowledge in not only Bike Rental but business in general.
BRM Will Platt-Higgins Director of Global Accounts - Facebook

Will Platt-Higgins

Director of Global Accounts – Facebook

As the Director of Global Account Partnerships for Facebook, Will leads a team of people across the world to partner with brand marketers and their agencies, enabling them to maximize the business and brand-building potential of the Facebook platform in harness with other channels and help them scale and reapply success.
Some of our customers using Bike Rental Manager...

Contact us

Your rental business has a unique set of challenges. BRM is the only dedicated bike rental software and will be able to offer you a solution to match your needs. Get in touch with us today!


Taste Provence Ltd,

Bike Rental Manager,

Acre House

11-15 William Road London

Please Contact Me!clear

“We’re a small shop but do a big rental business. We really needed a comprehensive system that was within our price range, and BRM was the answer. We’ve been using it for a year now and it has improved our efficiency greatly, plus the Online Booking Wizard has reduced our workload tremendously.

I was going to give only 4 stars for ease of use, but I have to say that simplicity hinders flexibility; something this powerful will take a bit of time to master, yet my staff was using the system successfully within 1-2 days. And the customer support deserves 6 stars, so my review would average out to 5 stars anyway. Make that 6-1/2 because value deserves 6 stars as well. My compliments to Doug and his team, we always get quick answers to our questions, and their on-line Knowledge Base is very comprehensive as well.”

Jeff Montague

Wine Country Cyclery