Our Mission

Empowering Bike Rental Stores for Success

At Bike.Rent Manager, our mission is to help bike rental stores achieve success with our cutting-edge management software. Our powerful tools are designed to streamline operations, increase revenue, and enhance the customer experience. Whether you’re a small business or a large chain, our expert support and intuitive software will help you optimize your operations and grow your revenue. Join the thousands of satisfied customers who trust Bike.Rent Manager to help them succeed in the competitive bike rental industry.

The first Bike Rental Manager was our own bike shop

In 2004, in search of a more active lifestyle, Doug decided to leave his corporate IT career in London and moved to South of France. He starting running biking holidays and opened a bike rental shop.

Bike Rental Manager was born in 2010. “I had my first client within four months of writing the first line of code. (He is still with us). Since that day the clients have helped to shape the software. It has been a long journey ever since but with the help of BRM I managed to grow the rental business to 55 bikes. In 2015 I sold the bike hire shop to concentrate on making BRM the best bike rental platform in the world, and to help all other bike rentals to make their business more profitable and hassle free.”

Ever since, it has been our aim to make bike rental easier for everyone, anywhere

As a company we have grown from Doug being a one man band to a full team covering three continents. We have customers in over 20 countries, with over $20 million in rental transactions and growing.

We are constantly improving BRM and in 2017 alone we made over 90 software releases and introduced countless new features. In 2020 we released the super fast BRM2.0 with single planner view. We believe in finding the best new technical solution to make your rentals easier every day and look forward to introducing some cool new technology in the near future.

Meet our team


CEO & Founder

Doug started his career with Andersen Consulting (now Accenture) in the early nineties, where he learnt system building fundamentals. He went on to work in the highly demanding Investment Banking sector for a major US bank building pioneering electronic trading systems.



Mark is a seasoned and talented IT professional. He has over 20 years experience of delivering large and complex systems, spending 10 of those with Accenture within their technology practice. In that time he’s worked on projects varying from banking systems and government projects to the Big Brother voting engine.

gary image


20 years experience in leading Technical Customer Support/Service Operations teams. Experience includes operational & people management, outsourcing implementation & delivery, business partner management, budget responsibility, leadership, international and remote team management.

jeremy image

Customer Success Manager

Jeremy was so impressed with BRM when he implemented software at his previous job that he wanted to come and work for us! He loves a challenge and is known for his excellent support to our customers. He has been in the outdoor sports retail world for over 20 years.

Jorrit team image

Customer Success Manager

Jorrit combines his 20 years of experience in Hospitality IT working for several international hotel chains and his passion for riding bikes to best help our customers run their rental business with BRM. Having used BRM in his bike rental business he knows firsthand how important it is to have the best software to manage your business.

jordan image

Sales Rep

Jordan is a passionate cyclist who can often be found out on the bike in Richmond Park, Surrey Hills or his native North Wales. When not on the bike, Jordan leads our Rest of World sales, bringing experience from previous sales roles combined with lots of new ideas. He graduated from Loughborough University with a degree in History and a few stories to tell. Whilst his rugby playing days may be behind, he still enjoys supporting the Welsh through thick and thin.

Mark team image
Mark S

Sales Rep

Mark comes to us from the retail side of the bike world. With over 20 years of experience in the industry he's uniquely equipped to help guide you through the ins and outs of BRM to make running your rental program more fun and efficient.

lynn team image


Lynn started training as a Chartered Accountant with BDO Stoy Hayward, but before qualifying made a move into the City of London and worked for 10 years in Operations for a brokerage company. Whilst working in the City, she picked up her accountancy studies again and qualified as a certified accountant. Now she keeps the wheels turning in BRM-land! In 2015 she completed her first olympic triathlon in Marseille.

team member image

QA Engineer and Operations Liaison

Emily comes from a retail management background with strong tech investigation skills. When she's not testing our new and exciting features you can find her liaising with our operations team to maximise engineering efficiency and client issue resolution.

chris BRM

Lead Backend Engineer

I've been building websites since the days of dial-up, experiencing all areas of Software before specialising in backend. High quality software is my fundamental tenet, and I am passionate about my work. I've developed software in a variety of industries including Warehouse Management, Transport Ticketing, and Payments. I grew up in the hills of rural Wales as part of the Downhill MTB scene, but have spent my adult years in the comparatively flat plains of South West England.

Our Investors & Advisors

James team image
James Appleby


Plural technology leader with a series of chair, non-exec and advisory roles in technology businesses that are scaling up. Previously spent fourteen wonderful years as CEO of Bluefin, founding and growing the business to 250 people across 3 continents and picking up many awards on the way – a number for growth but most importantly to me, many years as a Top 100 company to work for. Post-sale to Mindtree I took on a larger role with over 1000 people reporting to me.

Duncan team image
Duncan Grierson

Entrepreneur & VC

Entrepreneur with VC experience in Paris, London, Silicon Valley & Chicago. Funded by $75m from Goldman Sachs, Fidelity et al. EY Entrepreneur of Year award winner.

jean image
Jean-Michel Hurter

Co-Owner / Director – France Bike Rentals

Jean-Michel has helped create and grow one of France’s most successful top-end bike rental businesses. He brings a wealth of knowledge in not only Bike Rental but business in general.

Will team image
Will Platt-Higgins

Director of Global Accounts – Facebook

As the Director of Global Account Partnerships for Facebook, Will leads a team of people across the world to partner with brand marketers and their agencies, enabling them to maximize the business and brand-building potential of the Facebook platform in harness with other channels and help them scale and reapply success.

chris team image
Chris Walters

Management Consultant

Chris has spent his professional career managing technology projects and latterly creating environments in which projects stand the best chance of succeeding. His passion for “just enough management” and 20+ years of experience are available for Bike Rental Manager to draw on to ensure that BRM do the right projects and do the projects right. Outside of work Chris is a very keen bike rider, both in the UK and on numerous foreign adventures including his favourite cycling location, Languedoc.