Our Mission

Bike rentals with frictionless software

To enhance bike rentals with a seamless all-in-one platform
that strengthens retailer-consumer interaction, increases revenue,
and improves the overall cycling experience.

Our vision

Create the best 
solution for bike rentals

We are committed to evolve and grow with the cycling industry, providing 
cutting-edge technology solutions that enable bike rental businesses
to stay ahead of the curve.

Our values

Put customers first

Collaboration

We work with customers 
to provide the best solutions.

Innovation

We continuously innovate 
and improve our technology.

Integrity

We run our business with the highest ethical standards.

Customer

We provide exceptional service and support.

Our history

A desire to make bike rental easier for everyone

In 2010, out of necessity to get rid of spreadsheet hell, Doug, Founder & CEO, wrote the first line of code for BRM and had his first client within four months.

From that humble beginning, BRM has grown to become a transformative inventory and reservations system, helping rental businesses complete the trifecta of retail, rental, and repairs.

Our team

Experts behind our success

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Doug Stoddart

Chief Executive Officer

Gary Atkin

Chief Operating Officer

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Trusted by many

Award-winning bike rental 
software trusted worldwide

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27

Countries

Empowering businesses worldwide with tailored solutions.

800+

Satisfied customers

Trusted by hundreds of clients for exceptional results.

600k

Yearly bookings

Powering over 600,000 bookings annually for seamless operations.

$75M

Annual global transactions

Managing $75M+ in global transactions, boosting efficiency.
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