If you’re looking to get into the bike rental business, you’ve come to the right place. We have been working with small businesses like yours for years, and we know just how challenging it can be to get started.
The good news is that there are lots of tools out there that can help you build a website without having to know how to code. And if all else fails, there are always options for hiring someone who does know how to code!
As we want to help you avoid some of the common pitfalls that trip up new businesses, we’ve put together some top tips for building a bike rental website.
1. Take time to consider the website design
If you are developing and coding your own website, then you need to consider the design first. Your website needs to be visually appealing and user-friendly, so take some time thinking through what kind of design would be most effective for your target audience before you start coding anything. If you skip this step, all those hours spent brainstorming will go to waste—and your users will suffer as well!
2. Create a digital voice for your business
Investing time and effort into the content of the website will also greatly benefit your store employees. The more information you can provide online, the less time your team will have to spend answering phone calls and emails. Making it easy for clients to find what they need online. Scheduling the bikes and paying in advance will reduce the workload and streamline the in-store experience.
3. Navigate the user using Call To Actions
Make sure your site has a strong call-to-action that drives people toward booking bikes. Your site should include information on how many bikes are available and what times they can be booked, as well as a clear description of how to reserve them.
4. Don’t forget about SEO!
It’s important for your customers to be able to find your site easily by searching online, so make sure you optimise all of your pages with keywords related to biking and renting bikes in general. This will also help with branding and lead generation down the road when potential customers are searching for “bike rentals near me.” You don’t need a ton of content. Don’t know where to start with SEO? Digital Ethos is a full-service digital marketing agency that can analyse your website’s SEO performance and give you some tips to boost your traffic and conversion.
5. Integrate a rental booking system
The best way to make your store even more efficient is to integrate a rental booking system into your website. By giving the customers the option to book bikes immediately, as well as providing them with detailed descriptions of the equipment, and clear explanations, you’ll be able to offer a renting experience that is much more enjoyable for your customers.
6. Make sure it’s responsive
An expanding bike rental market means an increase in the number of participants. Customers are getting more savvy and discerning in their selection of bike rentals that suit their lifestyles.
So before creating the website, it is critical to thoroughly consider responsive design. That way, you’ll have a website that appeals to your customers, gets them enthusiastic about renting a bike, and allows them to schedule reservations effortlessly and conveniently from their phones.
7. Build a presence on social media
Having a presence on social media is important since many of your customers will be internet-savvy, and vacationers do a lot of research online. It’s worth thinking about creating a blog with information about the area’s attractions, restaurants, and history and updating your Twitter, Facebook, and Instagram accounts frequently.
The best way to build a successful bike rental website
When it comes to your target audience, convenience is everything: the purchasing experience should be as simple as possible so that the buyer becomes a returning face at your shop. Having an internet presence is critical to ensuring that happens.
And if you don’t want to spend your time learning how to build a bike rental website from scratch, then you can use website builders such as Squarespace or Wix, or alternatively, you can partner with an experienced team that knows what they are doing. You’ll save yourself years of trial and error and get what you need faster.
Building a bike rental website can be a challenge. Luckily, with these tips, you can be in a better place when making decisions about starting a bike rental business online.