Underpinning each rental is your inventory – your bikes.
in BRM each bit of inventory, each bike, has its own calendar. It can only be included in a rental if it’s available.
But a bike also has a ‘life’ of it’s own which must be tracked.
your customer, client – your renter.
who are they, where do they live. (and any other custom fields you may want to store)
This is not *part* of the rental but it must be linked to that rental.
If the same customer comes back to rent something else you need be able to easily find their record.
BRM has an integrated CRM (customer relationship management) system.
a rental is not as simple as retail.
you don’t have one price per product. The price varies according to duration.
Discounts may be applied.
BRM auto-prices your rentals so you don’t have to.
(and so you can sell online of course!)
Creating rentals is easy.
But that is only part of the story – then you need to track them through their lifecycle
have they paid?
have the bike(s) been prepared?
checked-out, checked-in etc etc
you don’t do manual forms do you?
Nah – let BRM just generate them automatically!
or go paperless but keep your client disclaimers all digitally…
Deposits are a crucial part of the rental landscape – but did you know there are two flavours of deposit?
Reservation Deposit – securing a reservation – making sure they show up for advanced bookings.
Security Deposit – making sure your bikes come back! holding something while they are out riding
BRM handles both
do you deliver bikes?
BRM tracks each rental’s delivery.
where to? when? how much? etc etc
you might know how much a rental costs.
But have they actually paid you yet. Or did they part pay?
you can’t get this bit wrong or you won’t be in business long.
Communications is a broad name.
In this context it means each of the following:
BRM does all of that inside your rentals – so you’re not looking up 100 emails when a customer walks in.
right information, right place, right time.
If there is one thing you can be sure of in rental – it’s that stuff is gonna change!
change can kill an operation if you can’t re-act quickly without error.
“Hey I want to push back 3 days”
“can I add 2 bikes”
“can I swap 2 bikes for a tandem”
BRM can handle the above (and much more) in seconds.
imagine doing that manually. Imagine making a mistake coz you’re in a hurry – you can’t with BRM.