BRM receives praise for its robust features that handle everything from inventory management to customer interactions | Flandrien Hotel Success Story
About Flandrien Hotel
The Flandrien Hotel stands as a bespoke retreat exclusively catering to cyclists.
Nestled in the cycling Mecca of Belgium, this hotel was born from Jamie Anderson and Bernard Moerman’s and vision during the COVID-19 pandemic when they spotted an opportunity to transform a property into a cyclist’s haven.
The hotel prides itself on providing comprehensive cycling-centric services, including secure bike storage, a fully equipped service course, bike rentals and laundry facilities tailored to the needs of cyclists. The operational ethos revolves around creating a seamless experience, enabling guests to focus solely on enjoying the scenic rides Belgium has to offer.
Unique Selling Points
Flandrien Hotel differentiates itself by being one of the few establishments worldwide dedicated entirely to cyclists.
It offers an SOS service for cyclists who encounter mechanical failures, ensuring they can continue their journey with minimal disruption.
The ambiance of the hotel complements its theme, featuring a clubhouse bar stocked with Belgian beers and decorated with cycling artwork, alongside an impressive collection of over 150 classic pro and team bikes, providing an enriching cultural experience for guests.
BRM Software Usage & Benefits
Jamie Anderson’s adoption of bike.rent Manager (BRM) software at the Flandrien Hotel has transformed the management of their bike rental services, making operations seamless and efficient.
He praises the software for its robust features that handle everything from inventory management to customer interactions.
Jamie noted, “It’s very easy to upload your inventory, to manage your pricing… all that stuff is really great.”
This capability is crucial given the hotel’s diverse array of rental bikes, which includes everything from sturdy Cannondale road bike models to rare pro team road bikes once ridden in professional races.
The platform’s user-friendly nature has also streamlined the booking process. BRM integrates advanced payment solutions that have been instrumental in improving the hotel’s cash flow, particularly during the off-season.
Jamie highlights the practical benefits, stating, “we’re working with Stripe and it’s just super easy to process the payments.”
This integration ensures that revenue is secured upfront, aiding in financial planning and enabling the hotel to fund necessary off-season renovations and preparations.
One of the most valued features of BRM is its customer service. Jamie expressed appreciation for the responsiveness and personal touch provided by the BRM team, emphasizing, “I ping an email and within 24 hours, often shorter, I’m getting something back.”
This level of support has been essential for customizing the software to meet the unique demands of a cycling-focused rental operation.
Jamie’s strategic use of BRM has optimized the Flandrien Hotel’s operational aspects and significantly improved its customer service capabilities.
By automating and refining the rental process, the hotel ensures that guest needs are addressed swiftly and efficiently, enhancing the overall guest experience.
As Jamie himself puts it, “we were using Excel spreadsheets… It worked, but it was such a pain.” With BRM, the Flandrien Hotel has upgraded its service to a professional standard, ensuring that cyclists have everything they need the moment they arrive, ready to explore the Flemish cycling heartland.
Free up time with bike rental Software – bike.rent Manager
