BRM is rental-centric.
This means it’s all about your rentals, not about your bikes! You don’t sell bikes – you sell rentals. But of course you can’t rent without your bikes underpinning each rental. This two way relationship is crucial to understanding BRM.
Don’t forget you take rentals online or in-store. BRM handles both seamlessly.
Drill down into the diagram on the right and you’ll see there is much more power hidden under the covers.