BRM is rental-centric.

This means it’s all about your rentals, not about your bikes!  You don’t sell bikes – you sell rentals. But of course you can’t rent without your bikes underpinning each rental.  This two way relationship is crucial to understanding BRM.

Don’t forget you take rentals online or in-store.  BRM handles both seamlessly.

Drill down into the diagram on the right and you’ll see there is much more power hidden under the covers.

There are 10 key concepts around a rental.

Explore the diagram above to find out more about each.

(click on one to dive deeper – or click here)

If you don’t have a system you’ll have to handle each of these elements manually.

Yes, you will spend most of your time dealing with rentals.

But the real power of BRM is in it’s integration with other elements – in all the right places.

You can’t do a rental without bikes.

You can’t rent bikes unless they are available.

You can’t rent a bike unless its been maintained (and even prepped).

BRM does all the hard work of linking this together – so you don’t have to.

Then you can get back to doing more of what you like – and less admin.